Corporates must know what their customers need before selling to them. We help you figure out what drives your customer’s choices so you can position yourself better.
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The need for a Brand Strategy
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Rise above the competition
Softer aspects are inherent in all brands and if properly managed, can help a company differentiate itself from the competition. As a result, when companies compete for the same business, a well-positioned brand has a definite competitive advantage over its competitors. |
The strongest brands are built on leadership vision and customer insight. At Centric, we begin all brand strategy assignments with a rigorous understanding of the business objectives, leadership vision, customer perspectives and competitive scenario . Using primary and secondary research, our team distills insights to build a meaningful brand strategy
Brand strategy is all about identifying the key pillars of the brand that will help it stand out from the competition and gain a larger share of the customer’s wallet. The Centric team identifies these elements and uses them to craft a positioning platform. Positioning identifies a company’s most unique attributes and combines them into a distinct customer promise.
Brand architecture is the systematic and structural organization of brands within a single business portfolio. At Centric we believe the role of brand architecture is to get the maximum benefit from both individual and aggregated brands – keeping in mind customer expectation and business dynamics
We help senior leaders craft compelling Core Statements to help employees , partners and customers understand where the company is headed . Done as part of corporate visioning and brand architecture development – we help identify an effective internal and external communication strategy bridging the gap of ‘where we are’ and ‘where we want to be’.
Sales strategy and execution are the back bone of any company. Its’ about understanding your customer, addressing their needs and building a non transactional relationship with them over a period of time. It is a complex job and sales professionals benefit significantly from the advice given to them by senior professional based on ground up observations.
Designed for organizations that are unable to grow as fast as desired. This service includes value proposition articulation, identifying drivers of choice and building a brand bridge linking brand offerings to customer needs within the competitive context. Centric also provides key marketing collateral to bring alive the brand’s positioning based on our recommendations.
Suitable for organizations who have grown phenomenally over a short period of time and want a world class brand strategy for future growth. This service includes stakeholder perception mapping to determine the new business context and core statement articulation to help internal and external customers understand where the brand is heading. Centric also helps to communicate the change in positioning through a mix of internal and external touch points.
